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''Whether you have 10 years of experience in the business, 30, or even two, at some point you have probably found yourself in front of a customer having a hard time coming up with natural options for gemstones that fit his/her budget, taste, and dreams.
However, there are plenty of examples of alternative gemstones you can use to replace the big classics (namely diamond, ruby, emerald, and sapphire). It can be beneficial to have different options for clients who prefer rarity over known gemstones—for example, those who want a colourless stone that is not a diamond, those who like ruby but do not want its slight pink tint, those who would like a peculiar blue that cannot be found in sapphires, or those who love emerald’s colour, but do not have the budget for an emerald without inclusions. By offering alternatives, the jeweller proves to the customer he or she knows about more gems than just the ‘big four.’''